chris.macrae@yahoo.co.uk  washingtin dc 301 881 1655- my most recent of 21 interviews with yunus including 11 in Bangladesh concerned youth collaboration possibilities with MOOCYunus

Norman Macrae Foundation has found nearly $50000 dolars to support the yunus student competitions across usa which will finally converge with the Nobel Peace Laureat Summit Atlanta November 2015

main co-hosts

peace laureates

ted turner family

luther king family hank huckaby and the public university system of Georgia

Mayor of Atlanta

..

http://youthcreativelab.blogspot.com  

Yunusuni.com sub-curriculum webs include grameen.tv  yunus.tv socialaction.tv socialbusiness.tv  futurecapitalism.tv  trilliondollaraudit.com grameeneonomics

facebook microeconomics 

.

2013 is 170th birthday of The Economist mediating end hunger; 41st since i first saw youth online networking
; 4th of make or break decade of youth's greatest prouctive time to be alive

places need more excuses to linkin china, japan dubai as the investment home of legatum ,qatar and wise networks

mooc economics

3

Journal of Social Business

microeducationsummit

major process of 2013 year of mooc -linkedin debates

1 making a menu of MOOCs we want to see emerge so youth can job create

2 making skeleton notes on some contents of particular moocs

bangla knowhow actions: wish to find way to win-win with ullah's cloud sourcing of open tech youth- and still want to know more about updates from eg 1 kazi (china-bangla green farms) 2 quadir (cashless banking) 3 grameen intel bangla and samir 4 japan book and ashir

as of now my known diary

jan mainly in dc where naila's new project involves several thousand disadvantaged youth who come for a medical checkup on the same day in april but where we can host stalls while the crowds are there

jan 17-19 alabama attending last know yunus competition of 012/013 and opportunity to guage whether alabama is serious about a whole new yunus uni of poverty - naila's first competition and zasheem's - zasheem expects to see stiglitz 2 days earlier 

february mainly debriefing on mit student projects 2 of which I have become involved with as well as seeing how 24 projects have incubated over last 2 months; still aiming with people like naila to be able to give best ever tours of mit if someone like abed has a spare day in boston

march hope to spend a few days in dhaka when ideally all 3 of sarah, japan ambassador and a day meeting with abed family would converge- zasheem believes that abed family want a day on how to launch microeducation summit, to understand possible first moocs - eg why not do a mooc version of aflatoun-  there is some hope that zasheem will get day known weeks in advance in which case wonder whether eg anyone from lucknow can join in-its got to linin either with mooc production or microeducationsummit or possibly student competitions

missed in above is japan- its a great pity we havent got one person in tokyo in time for me seeing 12000 competition event and trying to linkin father's debates of japans role in pro-youth econommics as well as its need to lead green moocs

also missed is taddy blecher- he has been out of contact during 6 weeks trip to india- can be contacted ti mid january

also missing plan for europe- usuualluy i would attend a dnaone communities event in april but zasheem said he would link in youth of glasgow, paris and with nazrul madrid playing on how he advances stiff with eg stiglitz and abed

still havent heard from anyone at hub; experiments in breaking down student silos for month of april dont look as if they are going to go well with official yunus networks but still keeping an eye out for when his gold congress medal date is announced; i would guess it will be fall 2013 and that is when I must have something he wants me to host an event about -either start of microeducationsummit planning or some pecimen moocs on youth economics or a catalogue of yunus student projects that6 are alive with mentor networks and merging prctice focused funds

havent worked out where to celebrate economist at 170 (eg depends if sarah will cooperate)- have reorganised main right hand column of http://normanmacrae.ning.com  around sevral year long themes - one each from 10 webs on back page of happy 2013 card

hi richard

I am obsessed about collaboration around jobmaking heroines and heroes

So I have been wondering for some time how to extend journey for change, leadersquest models to many regions (including bangladesh and since november europe!) as well as whether there are ways to add to existing journeys - www.cmseducation.org at lucknow is one of india's greatest cases but missed out by social entrepreneurs as it doesnt fit their traditional categories

another case in point is joburg/s.africa where taddy blecher will be talking to londoners about his partners cluster out of s.africa (includes kiva, where branson started his entrepreneur curriculum ,,, ) on evening of march 26 at http://hubwestminster.net founded by indy

I'll be in london from evening of 25 march to 28 march- be great to discuss this further if we might be able to work out mutual advantages

chris

ref bookmarks

www.leadersquest.org

www.journeysforchange.org

emerging https://eujobsmakerstour.crowdmap.com/main

========================

various parallel publishing models of New Economist journalists

eg zasheem and adam smith scholars in glasgow compile the authorised social business database of journal of social business - a yunus commitment made when my family sponsored yunus 70th birthday wish weekend in glasgow summer 2010

here are my impressions of you all- (I realise its rude to have impressions of people I have only met once or twice or in michael's case skyped for an hour but here goes). I am nearly 20 years old on the internet so while I dont claim any big brain I have been searching for who might want to connect who for longer than most

clare - I would be surprised if ireland has a more consciencious reporter of worldwide social innovation- I first virtually bumped into clare while the omidyars who founded ebay were still hosting a virtual community on social innovation- clare was using it to plan a worldwide tour of seeing most extremely useful community innovations animated by microentreprenurs relevant to millennium goals; she spent nearly 2 years on her world tour; wrote up a book; aimed (but was let down by a property tycoon) to start a hub in dublin both to educate (link action networks) as influence how media people saw what exciting things young people could be doing; this is clare's blog up to spring 2009 http://www.exceptional-lives.blogspot.com/ unlcrear of her latest diaries

(incidentally I feel that the omidyars went on to accidentally undermine microcredit putting 100 million into funding the worst sort of academics; whilst ebay's first ceo jeff skoll is an interesting character -he currently finances reality disater moves like inconvenient truth- headhunted larry brilliant to be medical editor of this genre; hosts annual world championships of social entrepreneurs in oxford - a network which in my opinion taddy blecher does most to keep exciting but see bias below)

michael tells me he works for ireland's ministry of health on the infomation technology side and is a bit frustrated because he has taken irish leaders on some international benchmarking tours to see specific extremely useful advances in healthcare that open source tech can do but when he gets back to ireland conventional wisdom keeps blocking trying out these ideas ( and indeed the usual suspects like microsoft profit from blocking goverment looking at open source)

Indy has created a space in westminster to debate such issues if you are ever passing through london- this has learnt from challenges the first 40 similar spaces for entrepreneurs around the world discovered in linking in nearly 10000 energised people; one of the 4 main applications of westminster hub http://hubwestminster.net people is smarter use of big data- indy specifically told me uk national health service is due to release a huge set of patient records in anonymous form to see what can be analyses that has never been found before- meanwhile indy and I are trialling whether there is motivation amongs shareholders of The Economist or others to launch The New Economist which gets back to (James Wilson 1843 founder) original purpose of the journal designed to debate how to invest in system that end hunger and end underemployment anywhere -the race to end big brotherhood which james founded economics/media to start ending in 1843 is probably in its final denoument through these 2010s ...

our first co-production will be to try and unite taddy blecher with the 80 people he most needs to linkin to that happen to be in london around march 26- taddy is founder of free university out of s.africa and his partnership cluster there with kiva, branson, google africa etc has more positive accelerating momentum right now than anyone else I have information on -though of course I am always interested to know who you think at a particular moment in time, place, passion has most window of opprtunity to unite world in entreprenurial revolution that sustains the human lot

a family friend is the former head of the royal society of medicine but as often with the noisy challenge of trying to connect the deepest action network of yunus with a friend, this hasnt gone well so if I am to approach sir keith peters again it better be on something we really can do; a friend of my fathers but not someone who knows me is mary robinson; in the event she and ireland might like to host a small remembrance party of my dad in the sequence started at The Economist boardroom http://www.youtube.com/watch?v=FbYo9daNiTY and being continued next month by japanese embassy in dhaka, I can offer 3000 pounds to get some food and drink in but have no idea how the rest of the process out of dublin would need to work; you may know that after 15 years of designing systems to ruin the future of youth in november 2011 the EU http://www.erworld.tv/id105.html suddenly said it has found one last fund of hundreds of billions of euros which is known as the social impact bond network- it is supposed to invest in deepest community solutions worth replicating across europe- I have no faith that the EU has enough local scouts to discover what it has take some of us 20 years to collaboratively search

writing this I am minded to introduce 2 additional characers paul komesaroff and ganesh devy - they are not often on email so will give longer bios if they reply- paul is the youth (global volunteers) most connecetd professor of medecine in australia who after 9/11 picked up phone and didnt stop until he had formed a global reconcliation network of about 1000 people from 100 cultures including 4 nobel prize winners; their first live meeting was hosted in london 2003 (keynoted mary robinson) then delhi's indira gandhi cross-cultral centre linked in to all of ganesh's gandhian networks on end poverty of nomad people and guested by india's then minister of info tech and media; the week after the tsumani hit; the network later continued its worldwide meets thru such places as sarajevo 2005 ... jordan 2010

chris

Great seeing to you yesterday

The value chain analysis lady at USAID that I think it would be worth fixing a meeting with between you and me is Jeanne Downing . Her job title says Senior Enterprise Development Adviser. She has been coordinating a whole series of breakfast meetings on value chain analysis. The two cases I most recall were Bangladesh with CARE and Kenya with Dao (I first met Tony Barclay in Bethesda who used to run Dao because of BRAC correpondence - do you still stay in touch). It seems to me that Value Chain analysis is DC-speak for one of the main strategic interventions BRAC has led, as well as ultimately one of the main tools of all involved in transparency maps - 20 years of work on this as the antidote to what Price Waterhouse Coopers taught my peers to do in early 1990s makes me feel I have something that Sir Ronald Cohen needs as well as his technical adviser David Blood who also co-founded a sustainability investors Group with Al Gore. MIT's Berner Lee has also been working in London on community responsibility for social services but I havent found out on what. Back in London it is micro-energy groups we have highest level connections with through being co-activists of Economist shareholders and common interests of prince charles and bbc nature coorespodents and micelha palin (a huge cross-cultural supporter of bangladesh). Another fascinating charcater I need to find an excuse to interview in london is Mo Ibrahim who made his money with cell phones in an africa but sponsors the largest transparent leadership prize in africa, and links in his knowledge with MIT.

. One of my foci in making a diary of what mobile can do to make the world better is what mobile interventions can microcredit networks now use to change the value quality producers get however small they are. The example of milk quality now being a mobile app is one with analogies in many other critical poor-producers markets cooperative certification. I recommend that someone at BRAC needs to get quadirs team updating this catalogue from its centre of practice in this sort of area, and its link into all the student entrepreneur competitions and capital channels that linkin to makiing MIT number 1 job creating university in the world (creating more jobs than all but 10 nations!). Sir Fazle's daughter http://legatum.mit.edu/TamaraAbed (dont understand why she is named as BRAC Diary) already appears at the legatum web as a friend of Legatum, and the link between mastercard as a huge supporter of Iqbal and as BRAC partner in Uganda may be key. The Mastercard foundation http://www.mastercardfdn.org/microfinance.htm is based in Toronto, and I look for an excuse to interview them

I am trying to find out anything I can on CARE and Opportunity as potential the right side, and I abslutely want to demolish Accion's goodwill rankings (I do not accept impoverishing mexico microcredit to build an americal charities funds, and being headquartered in Boston I have serially seen accion trying to fund students to do macro things with micro). Unfortunaetly the former head of Accion went to work for Hilary, and I still havent worked out what damage that did.

(Another interesting way into value chain and producers value is www.makerfaireafrica.com an annual expo of artisns in any core community sector - I know its convenor who also led the hosting of Ted Africa in Tanzania - he is actualy based in New York as much as he is based. To date the 3 maker faires have been strategically convened in Egypt, Ghana, and Kenya. It is interesting to me that the other link to value chain analsys in DC Karen Spainhower (whose paper on BRAC we published in teh special issue) says the 3 countries she is confident her group know how to make progress in are these three. Of course the other very micro intervention in produce markets is wholefoods. I look for any chance to interview mackey and still believe he is a natural sponsor for a Texas youth1000 but the grameen partner who sits on wholeplanet board wont help me (well until I get Monica to be more confident in asking that yunus partners in usa help each other and her)

Technically I was a bit astonished to hear that BRAC might put its name to a brand without demanding that others who invest in that have to recognise the goodwill of BRAC as worth more than eg the money they put in. Maybe that also explains how Yunus first went wrong from his viewpoint with grameen phone. Someone like Branson wouldnt extend Virgin without requiring the brand's value be fully recognised by other investors- and apart from Hasina issue Grameen and BRAC remain the 2 most vital trust brands in deveolping world, and in effect in determining the future goals the net generation is empowered to produce. They are (or if microcreditsummit had been conceived correctly in 1997) as much signature brands of the knowledge networking age as Coca-Cola was of the distribute fast moving consumer goods age. While Sam Daley-Harris is one of the most modestly well-motivated and charming educators I ever expect to meet, his peer group's ignorance of the conflicts in media and economics has been part of the problem withy microcredisummit which could have been the worlds number 1 process of actioning millennium goals the net generation voted for as per my dads 1984 book http://www.normanmacrae.com/netfuture.html

I continue to believe that Sam needs to meet you before he gets too far into shaping his new civil society network. Realistically that probably means offering to go up and down one day on the train to princeton. In the event that your diary can accomodate that please tell me. I wish to take time to do a part 2 of everything microcreditsummit has learnt. In the few weeks available to compile issue 3, Zasheem and I didnt get much help in trying to find the collaborative stories that 15 years of microcreditsummit could have bene networking round - but we thought it was best to put something in every delegates hand in spain and then work out who wanted to be reinterviewed on what they would have wanted to be in a sumary of all that has been action learnt so far. I guess the young leaders at www.mficonnect.com, Ingrid Munro, Peter Ryan of www.microloandfoundation.org are the three who may already agree to be active re-writers of the issue we handed out. At a European level I know most of Paris' movers and shakers of microcredit; I know the one person who went to spain from grameen 5 years ago and knows anoine who is doing good stuff in spain.At least Yunus made sure Queen Sofia knew who he is. I hope to become better linked to the EU's eastern links with microcredit- it is useful that Poland is a major linker in of this as my father was probalbly Polands number 1 international adviser of what economics spins in its first 5 years of separation from USSR. I hope to sponsor an eastern europe christmas happy hour in DC . I will also keep on at sam. Would love any advice you have- I guess this is a project with about a year to run.

Fingers crossed that Sir Fazle's operation is a success. Focusing, I would say Monica Yunus is the one person I wish could be inttroduced to the abed family. Her attempt to unite artists and communities is at www.singforhope.org - her mentors include Placido Domingo. Her story is that until 9/11 she thought that focusing on being the best she could possibly be at opera was enogh; but since that moment she has asked how can the famous people she meet support upcoming artists to support spending any extra time they have cheering up communities - particularly schools and hospitals in new york region. This is a model I have been theoretically working on for 8 years. The West has contructed mass media to make the most artificial of stars so that youth no longer no who the real heroes are. I aslo want to end the extremely uneconomical advertising spot and get corporations with youth brands celebrating things like youth1000 jobs brainstorming - I try and make sure Monica is aware of these other colaboratively most interesting youth projects of yunus. and while she doesnt want it I assume that by 2020 what good ihe world assocaited with Yunus will mainly be linked in round her.

Hoping Sir Fazle makes a good recovery - if you think he would ever want a private facilitaion in dialogue of what is the future connection between the goodiwll of brac and the leadership roles of his diffeernt family members I would gf course be delighted to travel to Dhaka to see if any of the case comparisoons I know of can help facilitate such discuision. And of course from my point of view anyone with the Abed name is most welome to join in being identified with 2010s being youths most productive decade www.yclub100.com if I can ever get that to be a club worth everyones while. The only way I can think of getting economics and media back to what my father thougth teir purose was is to keep on searching out those whose actions are compatible with this clubs mission of 2010s as youths most productive decade

best chris

301 881 1655 skype chrismacraedc

3 1975 consider asian pacific www century -

11 prince charles in his be-fated japan tour

Linda- I'd happily come up to boston any time if you could arrange 2 collab cafes for me
1 is with you
2 is a cafe with some people you are most working with but also with sloan and mit entrepreneurs- sloan sponsored lots of my dads writing and my dad's last big story was 10 times more economical banking is possible - as long as we "the net generation interacting with the poorest" dont call it microcredit but get on with open sourcing the more economical basic banking models of the triple-win models joy of economics for and by people:
*grameen that is community (global village) based
*jamii bora which is peer network based
*brac which redesigns whole markets to be free from the bottom up
 
we can blend these models and we have barely begun to map what heroic peoples banking china is already innovating - what happens to being economical when  you take an ebay tech for the poor and a banking model for the poor and have every poor person accessing free markets through zero cost mobile telecoms?
 
THE GEN THAT DOUBLED SOMETHING EVERY YEAR FOR 40 YEARS
-what will that something be- orwell's and wall street big brotherhood, or adam smith's and yunus'  future herstory of openly free markets? Youths choice: Exciting 2010s phew!
 
like every crisis of opportunity there are before and after being networked models of the above; dad (and I believe peter drucker) would say once we have understood networking win-wins and digitals death of distance these models can make basic banking not only 10 time but 100 times more economical; thats why reaching out to the berners lees, the $100 laptop, the others in mit who are moibile networking entreprenurs is important - the purpose of basic banking integrates optimalisation of the productivity of every persons life by interfacing sustainable communiuty grounded systems (of health, clean food water energy, action elarning instead of examined stanadrads, amart medi ) around them
 
basic banking uses the ideas of loans, savings and insurance both to invest in the human's being productive lifelong develoment expoentials , to hub how life-shaping knowledge multiplies in use and to design community grounded markets where the value of all the (net)work stays in the community or the peer network but in such a way that the market's equity is owned or wholly and ecologically participated in by the poorest or (as yet) least employed
 
mobile operations (when a media is owned by the poorest - the huge innovation of grameen phone) can bring the cost of hosting markets and monitoring of financial transcations down to almost nothing
 
you can download the first version of celebrate bangladesh which we launched at the economist boardroom at www.macrae.tv  - before yunus testimony in congress I would like to help fcitizens publish future capital celebration of
1 kenya & s.africa
2. east coast cities boston through dc
3 spain
4 paris
5 glasgow
 
of course anywhere else too but 1,4 and 5 like bangladesh are spaces to learn with
2 and 3 most deperately need to celebrate connecting the actions and constitutions of 10 times more economical banking if europe and usa are to join in net gen's most exciting decade
 
chris macrae DC:  301 881 1655 Family Foundations skype isabellawm
 
Especially I copied these people for the following reasons (* means met at dad's party in Economist boardroom)
*peter microloanfoundation obviously
 
*jonathan and lesley - their 6000 entrepreneurs www.the-hub.net  in 50 shared city open spaces know most about hubs as a worldwide citizen opportunity to connect global villages and spent the last week seeing what projects lesley can volunteer first around ingrid and jamii bora
 
*estelle corresponds out of paris whetre global social business partnering of yunus began and her dad open sources the most economical transactiin standard of mobile age
 
3000 LEADER CLUB OF SB & 2010s MOST EXCITING DECADE
*Bangladeshi freedom fighter-peacemakers zasheem, and *shafi and Bangladeshi vilage student *mostofa - we need a one pager on the microloanfoundation -mit view on how to make 2010s most exciting ; zasheem is developing the first issue of a journal of social business which includes such vision pledges and which my family is giving a loan to so it will be mailed to 3000 leaders yunus choses; if people have other ideas of leaders peer networks to mail to - of course we will loan for that too

Bangladesh-home of 10 times more economical economics - 40th birthday 2011
 
mostofa is spending next month in dhaka improving version 1 of celebrate bangaldesh as sustainability word's trade centre - a brochure we launched at the economist boardroom to celebrate dads life as well as his joy of linking in to the most economical economist in the world dr yunus - the person who can connect the human common sense of this debate across our region without even mention banking words is monica yunus www.singforhope.org  in new york; and sam is the person who is designing people summits so that you can celebrate society with or without the banking if we believe in designing constitutions and media around optimising every youth's lifetime productivity potentials; chris temple and alex are west and east coast students leading mfi connections
 
alvin-toffler futurist alumn eric meade clarified (for me) in 2 hour collab cafe yesterday how the way to win the microcredit wars is not to mention microcredit just get on with impement banking models that are 10 times more economical/pursposeful- the good thing about inviting the net generation to play this game is that 99% of stuff big banking thinks matters professionally is utterly irrelevant once we innovate death of distance age in which we can all be virtually as well as geographically useful in serving each other
 
alex is the nearest hub member in dc to me and raj the nearest compass member and charles skuba his professorial mentor who has also distributed 200 yunus books around georgetown mba students; alex 2 and *chris are east coast and west coast student connectors of www.mficonnect.com
 
hopefully and joyfully yes we can see some interpersonal connections to get webbing!

dear ... and ...  please could you choose time & place we can meet ...

paris branch week of 20 april- I will be at same hotel (rue racine ) where you met sofia and me last time; if you want to come round and pick up photocopy of draft of the book please say- either we can meet for a coffee or i can leave copy of book at reception for you if I know you are coming

I am trying to map various ways readers can mobilise round the book at http://www.worldcitizen.tv/ ; of course I am happy to post other suggestions; in fact I am most delighted if each city (with one or more alumni fan networks of yunus) has a particular collaboration action approach it wants to post. I am connecting about 400 youth from the 3 leading business schools in dc region to test market lots of different collaboration actions; once  I know some of these , I am more than happy to put youth chapter leaders in direct contact; I dont want to be in the way of anything that might open up do nows of sb collaboration 

Back in 1993 with gary hamel's and ck prahalad's permission I coined the leadership practice of brand architecture to neighbour their family of strategic architecture tools - how to connect brands, identities, and component parts of marketing mix inside and across organsitions designed to network unique purposes. In any brand architecture one needs to:

find the epicentre that wll sustain whatever gets cocked up by others

double check that the epicenhtre can't be spoilt whatever others do

the budget epicentre of sustainability decade 2010s with all due respect to hero yunus  (and I rate him the greatest media player of all time ) is grameen danone - so let's create  ning of that and map why the whole entrepreneurial world depends on what france collaboration networks - entreprenons, generation solidaire, vive la monde 

chris macrae

Franck Riboud and Muhammad Yunus to be honored by Pasteur Institute Monday May 17

Through my working life I have become more and more passionate about searching out the most purposeful originations in the world and understand  how their systems are designed. It seems to me that purposeful organizations are good for everyone, employee, customer, owner, societies they re in as well as your nation and world. I think that purposeful organizations need be part of education of every age group. Why aren’t they?

I don’t think we need to get too clever about the search for purpose.. Its pretty common sense stuff. Buy yes perhaps it matters most when it comes sustanabolity issues where for example on out of 7 children born to day has almost no chance of  meaningful life- will be ill hungry abused and expected to go to works at 11 with almost no education.

It is evident that the world we live in does not value purposeful organizations truly – and that may either be a measurement issue or  celebration issue. So for example if your wish to argue that there is a whole cluster of purposeful organizations that will be ignores because there is no way they can make high profits, I would argue that these organizations should get positive discrimination when it comes to publicity- and clearly they don’t – not even in the country I come from where  huge share of voice is constitutionally kept in public broadcasting.

As it happens beginning round 1988 I started studying both metric and medic errors partly for my first sole authored book World Class Brands. I now have a huge catalogue of  metrics errors Roughly I will lay tem out according to 3 interconnected system properties that are mot measured properly

Brand trust and goodwill

Transparency

Sustainability s  exponential dynamic whether you model that at a global market level, an individual organization system  or of some network of partners

I was horrified by the invention of brand valuation algorithms in the late 1980s. They were constructed so that the brand's value went up the more it advertised. The reality is that heavily advertised organizations are usually the least purposeful – first because if you are highly purposeful you don’t need a  lot of advertising image. Secondly because the cost of minds has gone up faster than just about anything – to be ad led brand means to know that this company has already damaged the economics of its cost structure

In service and knowledge economies, goodwill is worth more than all the things a company makes; and goodwill depends mainly on peoples relationships and trusts being purposefully kept but we are ruled over by a global accounting standard that decrees people are always costs to cut while things can be booked in as investments. This is probably the greatest maths errors that global accounting numbers make though there are many others. The mindset of global accounting may be the most non-systemic of all professions. For example, it is part of the professions ideology that they are counting up the past to the current second but never beyond. This has weird and sad effects. Firstly any speculative manager can make more profit in its last quarter by cutting something which damages quality but whose  impact on sales is lagged. egg if I make chocolate biscuits and because chocolate is the most expensive ingredient, I halve chocolate input, then my costs will come down and in the current period this consumer probability wont find out. So I make more profit for that period while making it almost certain I lose future sales. In the old days we used to call this milking of a brand, and any marketer who deliberately did this would be fired. But today global accounts spreadsheet do this all the time; its almost as if they re so number focused they don’t even know they are milking.

One of the worst things to do with a brand and its goodwill is to make strong promises which you have no capability to keep. Te gap between brand as image and brand s earning its trust has got greatest every year since the start of brand valuation algorithms and managing by spreadsheet numbers. Its no wonder that surveys how trust is plummeting. This is a vicious spiral ; and yet for 22 year's that I have bee raising it most people shrug their shoulders. So what? Well ultimately we end up min so much untruth that people cant see the woods from the trees- clearly wall street couldn't in its recent meltdown

Dear Sir Keith

Wonderful speaking to you on telephone today- here’s the dr yunus good news story.

My father and I feel that networks connected with Nobel Laureate Muhammad Yunus are mapping the most exciting entrepreneurial breakthroughs using the internet. They have already reduced the cost of basic banking by ten fold - making it possible for the poorest to get loans to create work, as well as communally collaborating on ending poverty. Father and I bought 1000 copies of Dr Yunus new book at the start of last year since we felt that it is the only one that truly values the compound impacts of sustainability investment.

Last year we hosted a lunch for dr yunus in London and this year I am arranging for a 69^th birthday party for dr yunus in Dhaka http://yunusforum.net  . He particularly wants students around the world to understand that there is an alternative system design forward to the macro way of Wall Street’s big banks. Since he was awarded the Nobel prize he has been challenging most resourced organizations to partner with his deepest grassroots service networks, and celebrate the outcomes with youth. These future capitalism  partnerships guarantee no loss to the corporations involved but any surplus of the joint social business is reinvested in replicating the franchise. For example, with the French water multinational Veolia’s capability to filtrate out arsenic, Grameen has just opened up drinking water sold at 80 times less cost than any commercial water supplier.

In effect Dr Yunus is offering corporations a far better way to global brand than spending money just on advertising.

Health partnerships are the overall top focus of Dr Yunus with about five signed up his first 12 months of launching future capitalism – including GE : imaging, Mayo Clinic: training, Pfeizer: health insurance. I log up new partnerships that I hear of at http://www.yunuspartners.com. The two attachments are talking points which Dr Yunus inspired 2000 delegates with at last weeks http://www.worldcongress.com including details of his progress on $2 health insurance which is at http://www.grameenkalyan.org

It would be fantastic if anyone comes to your mind in Britain who might be interested in exploring the idea of collaborating with Dr Yunus’ health vision and partnerships further.  I can either put them in contact with the most relevant people in Bangladesh or if there are any young researchers of others who would want to join in our day’s brainstorming with dr yunus on June 29, of course they would be most welcome

I have researched innovative organizations all my life and never come across one with people doing so much with so little as grameen. They still treat the internet as a blessing that can change every way that knowledge is connected unlike many organizations in the west.

Sincerely

Chris Macrae

You can ask Mostofa any details you like. He has been working directly with dr yunus leadership secretariat on youth outreach on surrounding interview/field visits program for Dhaka june 29 as announced at http://yunusforum.net . This has been exponentially increasing since the Nobel prize when citizens around the world asked dr yunus to develop forum social network spaces with them and where dr yunus prioritised undergraduate city centres as one area to collaborate with. Dr Yunus has spent about 50 days a year connecting with youth since the nobel prize; june 29 is an opportunity to debrief what the future impacts of this are from all hemispheres of interaction and social business networking tools, and content resources eg http://yunus10000.com  (host some good news dialogues) http://bankabillion.org (mobile) http://muhammadyunus.org (leadership choices that adam smith might have expected open business universities or world service media could debate) http://www.grameenkalyan.org (health)  http://www.gshakti.org (energy)

I am just a mathematician, and both my dad and I have applied our lives mainly to crises in media models. I was fascinated by dr yunus future capitalism book as it is the only open publication with sustainability investment metrics congruent with my dad  http:///www.normanmacrae.com  and my's compound/systemic standards http://erworld.tv  not just in banking but all major areas of sustainability . It shows that after the nations first third of a century, Bangladesh is well on the way to inviting the world to join in 10 times more economical banking * health * education * media * energy ..see also the new publishing genre innovationg collaboration that Bangladeshi networking friends of Dr Yunus launched at start of this year..and  the netfuture scenario of compound opportunity of ending digital divides of dad and my 1984 book summary in future history section of normanmacrae.com -specific 1984  forecast 21st C sustainability would need a reality tv program on poverty museum apprenticeships co-produced by DD and BBC, hosted by a nobel laureate and connected to internet searches for 30000 replicable community rising projects by interactive viewers

My friends and I are trying to invite as deeply concerned people as possible who either know my family's microeconomic models in these practrice areas or who are leading youth's collaborations bottom-up including eg obama yes we can networks to converge on dhaka at june 29 orv who support the bangladeshi national strategy as scripted by alumini of people like yunus and fazle abed. Unfortunately USA yes we can self-confidence of american youth is being shredded with every falso move or delay in rectifying the corruptions wall street reigned and still reigns over. With George Bush being the 21st C's Kaiser Wilhelm, we are now probably at the last crossroads in the war between microeconomics (sustainability) and macroeconomics (which gandhi/einstein/von neumann to name but 3 all warned would compound a unsustainable planet at local levels. A crossroads impacting a whole generation or probably as Einstein anticipated our whole species survival.

If we can get the right sort of first reunion, perhaps we can make this an annual day after birthday party for dr yunus (this is his 69th year) and all who agree with his national startegy of bangladesh as number 1 sustainabuility investor/replicator/networker. I am sure far motre capable people than me exist to invite people to collaboration celebrations ensuring we dont return to old wall street's normalcy, but then playing with global branding concepts is what I have done for 20 years since my 1989 book world calss brands. Its quite possible to experiment on big ideas with as low cost as experimenting on small ideas. why wouldnt the next generation want to make poverty museums their collaboration space race if only elders encouraged them not to lurk now 

I will bcc you on a few mails that show how our homework is developing, or please ask more specific questions

My maternal grandad was britain's main barrister interfacing with gandhi over the quarter century from the 1920s that removed top-down colonial profwessions- this makes a 6th area of collaboration the social MBA because currently MBAs are destructing worldwide sustainability as fast as the English were destructing Indian communities in the 1920s

Do you know people like Ganesh and Modjtaba who have had to hear my stories on that topic since 2004 when I gave a Delhi talk (the coming wars between goodwill and badwill networks -what would a brand architecture for peace look like - co-sponsor sunil's company in india) at Indira Gandi Centre as part of the annual celebration of the global reconciliation network.

cheers

chris macrae

http://www.youtube.com/results?search_type=&search_query=yunuschoolusa&aq=f

thanks Bill, and a new question - are life insurers (MET, PRU, HIG, LNC, GNW, AIG) on the brink

there's certainly a lot to like about the format of the chrismartenson presentation but thanks too for the heads up of being wary about the motivation

one of the other pennies that dropped today was people really need to search through not just the immediate barons of wall street who are trying everything they can to influence (I would say pervert) democracy of treating bankrupt organisations as bankrupt by calling what they own too big to fail but the indirect barons

it wasnt obvious to me until it was mentioned that one of the biggest owners of junk banks is probably warren buffett - so even those who I guess many of us have previously assumed were sensible investors as opposed to speculators may not be worth trusting in this of all risky moments

I guess I fera for Obama because I am not sure he has anyone in his inner circle capable of searching this independently

chris

--- On Thu, 9/4/09, Bill Sharon  wrote:

Subject: RE: a thread on did x really say that about banking
To: "'christopher macrae'" <chris.macrae@yahoo.co.uk>
Date: Thursday, 9 April, 2009, 1:28 AM

Chris,

There is a guy named Chris Martenson at www.chrismartenson.com who has something called the Crash Course.  It is about 15 – 16 video chapters that provide an excellent explanation of how the monetary system works and how what is happening was not only predictable but the only possible outcome of our monetary system.  The presentation is well done and as dispassionate as one can be about what is going on.  So I would recommend the Crash Course.

Unfortunately, I don’t subscribe to the conclusions that Martinson draws from his analysis.  I interviewed him on my radio show and contributed to his website for a while but then discovered that he is into separating the responsible people from the so-called irresponsible people.  I found that thinking reprehensible not only because it is divisive but also because he knows better.  So I recommend the Crash Course but not the content of the rest of the site.  Frank Sinatra could sing but you probably wouldn’t have wanted him as a friend – and so it is with Martenson.

I recall a conversation that we had several months ago when I was saying to you that I didn’t think the time was right for organizing because there were not enough people who really understand what is going on.  I think that is still the case but I don’t think it will be very long before there are enough folks for there to be critical mass.  The question then becomes – what should we do.

My sense is that it is more about changing individual behavior than it is about mass rallies and demonstrations.  We are in a debt based monetary system.  If people begin to live within their means and begin to save money that will fundamentally change the system. It’s not dramatic but at the end of the day it is really the only thing that will foster change.

Geithner’s plans will fail because they don’t make any sense.  The monetary system hasn’t made any sense for some time but there was no transparency.  Now, even if you don’t understand the details of the plan you know it is just more of the same.  So while we are wasting time with this kind of nonsense I’m not that concerned because it isn’t going to work.  The question is whether or not Obama understands in his heart of hearts that it isn’t going to work.  He will have a small window of time to pivot and moved towards a saner system.  To be successful he will have to elevate the art of politics to heights that we have never seen before.  I guess time will tell.

All the best,

Bill Sharon

Strategic Operational Risk Management Solutions

What Needs To Go Right

(917) 848-1672

www.sorms.com

blog: www.sorms.blogspot.com

Skype: wssharon905

---

From: christopher macrae [mailto:chris.macrae@yahoo.co.uk]

http://futurecapitalism.ning.com/forum/topics/does-anyone-think-usa-banks black- america's big banks became a ponzi scheme http://www.pbs.org/moyers/journal/04032009/transcript1.html co-author of monthly report on congressional oversight on tarp - in yesterday's monthly report we conclude treasury policy only make sense if you believe the losses are unreal kuttner - this is becoming the worst thing ever to have happened to a generation of americans robert johnson , former managing director of soros funds- I have know geihtner's family for 15 years but I am sorry to say I think its time he was asked to resign http://videocafe.crooksandliars.com/heather/bill-moyers-journal-robert-johnson ==== help me if you have a simple way of explaining more of this since i get the feeling that 99% of america doesnt really understand the full stories of what will happen next chris